Excellevate Masterclasses

Disrupt the status quo. Redefine business excellence in action.

What Is Excellevate?

Excellevate is a series of transformative masterclasses where globally acclaimed leaders move beyond buzzwords to deliver practical strategies that create real impact. Expect bold ideas, proven tools, and actionable frameworks designed to reshape how you lead, manage, and grow—starting from the very first session.

Our masterclasses dive deep into cutting-edge concepts, equipping you with the tools and knowledge to drive change.

Join us for these exclusive sessions that redefine business excellence. Discover actionable insights, learn from global leaders, and reshape how you approach innovation and leadership.

Meet the speakers

Globally acclaimed trainers will guide you through each session, sharing practical insights and actionable strategies.

Kristijan Matijasevic Follow me on LinkedIn

CEO@Abnormal
ex Coca-Cola Marketing Director

Andrea Krkac Follow me on LinkedIn

Marketing & Brand Strategist for Growth Acceleration
@Curiousitivity
Excellevate

Revenue Growth Management

Kristijan Matijasevic & Andrea Krkac 

12 June 2025

WorkBetter 2.0, Sofia

Details

The Official Host of Excellevate

Our Exclusive Catering Partner

In Collaboration With Our Partners

About the speakers

Kristijan Matijasevic

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ex Coca-Cola Marketing Director | 20+ years into business growth

With over 20 years of expertise in marketing, sales, and commercial leadership across diverse industries, particularly in the FMCG sector, he has demonstrated exceptional capabilities in driving business growth and achieving YoY targets.

As a former Marketing Director for Coca-Cola in the CEE region, he has been instrumental in launching, reviving, and extending brands and categories across multiple markets, leveraging P&L management skills to deliver consistent success. His experience spans working with more than 20 globally recognized brands, applying Coca-Cola’s world-class best practices with a proven track record of success.

Andrea Krkac

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She specializes in helping brands and businesses grow in creative ways!

  • 30 years of experience in brand & trade strategic marketing
  • Corporate and entrepreneurial environments
  • Organizational & people development
  • Equipped with a superpower called "thinking differently" and design thinking tools for complex problem-solving