REVENUE GROWTH MANAGEMENT

📆 Date: June 12th 2025, Thursday
📍 Location: WorkBetter 2.0

What is it about?

Revenue Growth Management (RGM) is a strategic approach designed to help FMCG businesses sell more volume at higher prices. This full-day session equips companies with proven methodologies to increase sales, enhance brand resilience, and improve profitability—even in challenging market conditions.

By applying RGM principles, businesses will learn how to optimize pricing, strengthen brand positioning, and align internal functions to drive sustained growth.

📆 Date: June 12th 2025, Thursday

📍 Location: WorkBetter 2.0

In this dynamic, hands-on training, you’ll dive deep into 10 essential elements of Revenue Growth Management (RGM) that are critical to adapting this mindset and working style within your organization.
The program includes:

  • Practical application: Real-world tasks and examples that can immediately be translated to your business challenges.
  • Proven global strategies: Learn from the best in the industry with success stories from top brands around the world.

What are the outcomes?

Upon completing this training, participants will:

  • Understand how to leverage shopper insights to foster growth and innovation.
  • Gain skills in occasion-based marketing to capture consumer attention and maximize sales.
  • Learn how to build a resilient brand that can thrive amidst market fluctuations.
  • Understand pricing and packaging optimization to enhance profitability.
  • Strengthen retailer relationships for mutually beneficial, long-term growth.
  • Develop the ability to work effectively with cross-functional teams for optimal results.

Who is it for?
This training is suitable for individuals at all organizational levels, with particular value for those in leadership, sales, marketing, and commercial functions. It focuses on building a growth mindset and fostering alignment across departments to achieve the best results.

Participation fee
Single ticket: €298
Ticket for two: €259 per participant
Ticket for four: €223 per participant

The prices are final and include all necessary materials, coffee breaks, and lunch. 

SISTEMMA International Ltd. issues invoices to both individuals and legal entities. VAT is not applicable.

Kristijan Matijasevic 1 high res

Kristijan Matijasevic

The training will be led by Andrea Krkac and Kristijan Matijasevic, ex-Coca-Cola Senior Managers, both of whom bring over 20 years of experience in marketing and FMCG. They have successfully launched, revived, and grown brands across 26 CEE markets. With over 100 international commercial workshops and training sessions conducted, they have helped companies transform their approach to growth management. They are the winners of international marketing awards, including Global Best Practice within The Coca-Cola Company.

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Andrea Krkac

Additionally, they have led more than 100 highly-rated international workshops in the CEE region and are experts in Systematic Inventive Thinking in business. As members of an agile business team of 15 senior managers, they have achieved proven success in international environments. Both Andrea and Kristijan are also inspirational speakers and lecturers at business schools and conferences.

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Registration form for in-person Excellevate Masterclass: Revenue Growth Management on June 12, 2025.